The B2B buying process can be lengthy and complex, with several decision-makers and stakeholder groups involved. This can result in long sales cycles and a lower win portion for businesses. By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of win… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that prospective consumers go through when thinking about a purchase. I… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning modern-day B2B marketing. We discuss how the purchasing journey is now totally fragmented as well as the way that neighborhood building can help online marketers retake control of the discovery and… Read More